Brandwashed: Tricks Companies Use to Manipulate Our Minds and

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Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

From the bestselling author of Buyology comes a shocking insiderâ€™s look at how todayâ€™s global giants conspire to obscure the truth and manipulate our minds, all in service of persuading us to buy.
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Marketing visionary Martin Lindstrom has been on the front lines of the branding wars for over twenty years.Â Here, he turns the spotlight on his own industry, drawing on all he has witnessed behind closed doors, exposing for the first time the full extent of the psychological tricks and traps that companies devise to win our hard-earned dollars.
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Picking up from where Vance Packard's bestselling classic, The Hidden Persuaders, left off more than half-a-century ago, Lindstrom reveals how advertisers and corporations:
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Â Â Â â€¢ Intentionally target children at an alarmingly young age
Â Â Â â€¢ Stoke the flames of public panic and capitalize on paranoia over global contagions, extreme weather events, and food contamination scares.
Â Â Â â€¢ Are secretly mining our digital footprints to uncover some of the most intimate details of our private lives
Â Â Â â€¢ Purposely adjust their formulas in order to make their products chemically addictiveÂ Â
Â Â Â â€¢Â And much, much more.Â

This searing expose introduces a new class of tricks, techniques, and seductions--the Hidden Persuaders of the 21st century--and shows why they are more insidious and pervasive than ever.

Country	USA
Author	Martin Lindstrom
Binding	Kindle Edition
EISBN	9780385531740
Format	Kindle eBook
Label	Crown Business
Manufacturer	Crown Business
NumberOfPages	306
PublicationDate	2011-09-20
Publisher	Crown Business
ReleaseDate	2011-09-20
Studio	Crown Business

Brandwashed: Tricks Companies Use to Manipulate Our Minds and Persuade Us to Buy

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