CB 5 (with CourseMate Printed Access Card) (New, Engaging

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The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

Created through a "student-tested, faculty-approved" review process with over 250 students and faculty, CB5 is an engaging and accessible solution to accommodate the diverse lifestyles of today's learners at a value-based price. Award-winning authors Babin and Harris cover essential consumer behavior topics through a unique concept-driven presentation enhanced by online resources that appeal to today's students and encourage participation. New end-of-part cases highlight today's challenges, and the latest consumer behavior statistics and contemporary examples in this edition reflect the most recent developments in business. New content demonstrates how the recent recession, green marketing, and natural disasters impact contemporary consumer behavior. Convenient chapter-by-chapter student study cards and unique Instructor Prep Cards help you easily transition to this new edition. The CB5 CourseMate interactive online resources bring concepts to life with learning and study tools that ensure student engagement. In an unforgettable presentation focused on students' needs, CB5 brings consumer behavior to life.

Country	USA
Binding	Paperback
EAN	9781133629689
Edition	5
ISBN	1133629687
Label	Cengage Learning
Manufacturer	Cengage Learning
NumberOfItems	1
NumberOfPages	384
PublicationDate	2013-02-19
Publisher	Cengage Learning
Studio	Cengage Learning
ReleaseDate	0000-00-00

CB 5 (with CourseMate Printed Access Card) (New, Engaging Titles from 4LTR Press)

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