Case Studies in Sport Marketing

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Case Studies in Sport Marketing

Enterprising. Aggressive. Demanding. This is the business of sports as we know it today! Although there are numerous specialisations in the sports industry one aspect that can either make you or break you is marketing. The book was designed with this in mind. This textbook gives students an opportunity to apply what they have learned about sport marketing principles and concepts to real-life sport business situations. Each case is geared toward the enhancement of students' competency in critical analysis problem identification decision making and solution development. The principles throughout the cases are based upon the industry segmentation model developed by Pitts Fielding and Miller (1994) which includes Sport Performance Sport Production and Sport Promotion.

Country	USA
Author	Brenda G. Pitts
Binding	Paperback
Brand	Brand: Fitness Information Technology
EAN	9781885693471
Feature	Used Book in Good Condition
ISBN	1885693478
Label	Fitness Information Technology
Manufacturer	Fitness Information Technology
NumberOfItems	1
NumberOfPages	182
PublicationDate	2004-06-01
Publisher	Fitness Information Technology
Studio	Fitness Information Technology
ReleaseDate	0000-00-00

You might also like...