Cases In Health Care Marketing

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Cases In Health Care Marketing

Cases in Health Care Marketing features 40 case studies that explore real-world scenarios faced by healthcare marketing executives. Divided into six sections, the book covers issues in Product, Brand & Identity Management; Marketing Communications; Marketing Management; Marketing Strategy & Planning; Environmental Analysis & Competitive Assessment. Useful as a stand-alone text or as a complement to any introductory text on healthcare marketing, Cases in Health Care Marketing challenges to reader to resolve the case through a series of questions at the conclusion of each study. Solutions are provided as part of a package of online instructorâ€™s materials.

Country	USA
Author	John L. Fortenberry Jr.
Binding	Paperback
Brand	Brand: Jones n Bartlett Learning
EAN	9780763764487
Edition	1
Feature	Used Book in Good Condition
ISBN	0763764485
IsEligibleForTradeIn	1
Label	Jones & Bartlett Learning
Manufacturer	Jones & Bartlett Learning
NumberOfItems	1
NumberOfPages	244
PublicationDate	2010-03-12
Publisher	Jones & Bartlett Learning
Studio	Jones & Bartlett Learning
ReleaseDate	0000-00-00

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