Consumer Behavior

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Consumer Behavior
- For undergraduate and graduate consumer behavior courses.
- The text that set the standard for consumer behavior study. Consumer Behavior explores how the examination and application of consumer behavior is central to the planning, development, and implementation of marketing strategies. This program will provide a better teaching and learning experience–for you and your students. Here’s how: Improve Results with MyMarketingLab: MyMarketingLab delivers proven results in helping students succeed and provides engaging experiences that personal
- Bring Concepts to Life with Cases: End-of-chapter cases show students the real-life application of the concepts just covered so that they can see how real companies use consumer behavior to create marketing strategies, Global Coverage Focus: Discussions and examples appear throughout the text demonstrating the importance of cultural differences in both domestic and multinational marketing. Keep Your Course Current and Relevant: New examples, exercises, and research findings appear throughout th
Country USA
Brand Pearson
Manufacturer Pearson
Binding Hardcover
ItemPartNumber illustrations
UnitCount 1
EANs 9780132544368
ReleaseDate 0000-00-00

Country	USA
Brand	Pearson
Manufacturer	Pearson
Binding	Hardcover
ItemPartNumber	illustrations
UnitCount	1
EANs	9780132544368
ReleaseDate	0000-00-00

Consumer Behavior

Customers who purchased this also purchased....