Contemporary Advertising

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Contemporary Advertising

Presenting Advertising as it is actually Practiced. Known for its current examples, the author's ability to pull from real-world experiences, and clear writing style, the 14th edition of Contemporary Advertising is a popular favorite among Advertising faculty and students. Taking a comprehensive view of the industry, this text presents advertising from the creative stand-point, and the authors draw from their industry experience to lend life to the examples. This text continues to address the importance of Integrated Marketing Communications (IMC) in the field of Advertising and how it impacts advertising strategy through featured examples of IMC campaigns.

Country	USA
Binding	Kindle Edition
Edition	14
EISBN	9780077508142
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	722
PublicationDate	2012-12-14
Publisher	McGraw-Hill Higher Education
ReleaseDate	2012-12-28
Studio	McGraw-Hill Higher Education

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