Design Thinking Methodology Book

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Design Thinking Methodology Book

This book explains design thinking methodology that is applied by high-performing enterprises, start-ups and organizations in developing innovative

- products;
- technologies;
- services;
- business models;
- marketing ideas;
- processes;
- spaces; and
- solutions for diverse business, social, and everyday challenges.

It includes easily applicable design thinking techniques, such as

- HMW questions,
- personas,
- mind mapping
- empathy mapping,
- affinity diagram,
- value-proposition canvas,
- storyboard,
- cause-and-effect diagram,
- brainstorming,
- brain dumps,
- reverse brainstorming,
- benchmarking,
- journey map, and
- prototyping.

A real-life case study is used to introduce design thinking methodology and techniques in a more practical way to a broad range of practitioners, including

- project managers and IT specialists,
- innovation teams,
- marketing professionals and brand managers,
- product managers,
- designers,
- consultants,
- strategic planning experts,
- entrepreneurs,
- C-level executives, and architects.

The book explains how artful thinking perspectives can be applied to enhance design thinking skills, such as

- creativity,
- thinking out of the box,
- empathy,
- visual thinking,
- observation,
- asking the right questions, and
- pattern recognition.

It also describes how to apply design thinking and lean and agile methodologies together.

Country	USA
Author	Emrah Yayici
Binding	Kindle Edition
EISBN	9786058603752
Format	Kindle eBook
IsAdultProduct
Label	Emrah Yayici
Manufacturer	Emrah Yayici
NumberOfPages	123
PublicationDate	2016-11-27
Publisher	Emrah Yayici
ReleaseDate	2016-11-27
Studio	Emrah Yayici

Design Thinking Methodology Book

You might also like...