Gift Basket Business Guide to Thriving Even in Tough Times: 101 Ways to Grow Your Gift Business Starting Right Now (Gift Basket Business Guide to Profits Series)

Are you in the gift basket business or wanting to start one? Is the tanking economy sending entrepreneurs and solopreneurs such as yourself into a tizzy called the “fluff syndrome”, fearing that your products and services may no longer be relevant? You might be scared too that your clients’ shrinking budgets no longer include you and you might as well give up, make like an ostrich and bury your head in the sand.

Well, believe it or not, a down economy actually presents the GREATEST opportunity for success! Gift Basket Business Guide to Thriving Even in Tough Times by Liz Thompson shows you how to thrive in a seemingly bleak period, win clients, and make it big in the gift biz with great tips such as:

TIP #4 Be in the present. One of the easiest mistakes to make is to dwell on the past rather than see the possibilities of the present.

TIP #24 You must know your customers. The different groups of people you can pursue are endless and it takes focus to create success. Pick one, maybe two groups to concentrate on at first, and grow from there if you feel the need.

TIP #32 Schedule a war meeting. Set up a planning session, or strategy session, with your clients and prospects. This is a very important step that most people involved in selling simply overlook. When we try to make a sale every time we contact a client, we condition them to resist our calls. When we become a trusted advisor, they welcome our call.

TIP #46 Know what your business provides. What products and services will you provide your customers? What makes your products stand out from similar products offered by your competitors?

TIP #96 Form strategic alliances. In your networking group of other gift companies, form alliances to help one another in times of overflow, or to promote one another’s specialties...say there is a member of the group, who owns a gift shop but doesn’t offer gift baskets, or a gift basket business that doesn’t offer flowers, or a florist that doesn’t offer balloons. The ways that gift businesses can profit from selling one another’s specialties far outweigh the normal, often petty, concerns of competition.

Do what you do best, and help others do what they do best!


In every crisis, there is opportunity. This book shows you how to weather the storm and ride the winds of opportunity to your advantage!

Other Titles in the Gift Basket Business Guide to Profits Series Include:


How to Start a Gift Basket Business: Learn to Make Money the Smart and Sassy Way

Gift Basket Business Guide to Thriving Even in Tough Times: 101 Ways to Grow Your Gift Business Starting Right Now

Gift Basket Business Guide to Marketing: 7 Easy Lesons to Jump Start Your Sales

Gift Basket Business Guide to Making REAL Money: How to Get the Lucrative Corporate Accounts

Gift Basket Business Guide to Holiday Sales: How to Make the Most Out of Your 4th Quarter Sales