How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
How to Market to People Not Like You: "Know It or Blow It" Rules for Reaching Diverse Customers
The standard approach to marketing is to look for as many people as possible who fit one core customer profile. How to Market to People Not Like You challenges this traditional thinking about core customer bases, giving you a new approach to expand your customer base and your business.
Arguing for focusing on customer values rather than demographics, How to Market to People Not Like You reveals how you can grow business and profits by targeting those who are different from your core audience, rather than those who share similarities.
- Reach unfamiliar new market segments with your products
- Learn how to engage micro-segmented customer groups
- Author's company was named one of the top ad agencies in the US by Ad Age
Find out How to Market to People Not Like You, understand the needs and values that distinguish diverse customers, and reach their hearts, minds, and wallets.
Technical Specifications
You might also like
Crafting the Customer Experience For People Not Like You: How to Delight and Engage the Customers Your Competitors Don't Understand
Kiss, Bow, or Shake Hands, Sales and Marketing: The Essential Cultural Guide_From Presentations and Promotions to Communicating and Closing
Fundamentals of Financial Management, Concise 7th Edition
The Global Brand: How to Create and Develop Lasting Brand Value in the World Market
Just Ask a Woman: Cracking the Code of What Women Want and How They Buy
Marketing Research (8th Edition)
Diversity in Organizations
Customer Centered Selling: Sales Techniques for a New World Economy
Operations and Supply Chain Management: The Core
Consumer Behavior: Building Marketing Strategy