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Lifestyle Brands: A Guide to Aspirational Marketing

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Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Lifestyle Brands: A Guide to Aspirational Marketing
- Used Book in Good Condition
What do brands like Apple, Diesel, Abercrombie & Fitch and Virgin have in common and what differentiates them from other brands? These brands are able to maintain a relationship with their clients that goes beyond brand loyalty. This gives a complete analysis of Lifestyle Brands, that inspire, guide and motivate beyond product benefits alone.
Country USA
Brand MACMILLAN
Manufacturer Palgrave Macmillan
Binding Hardcover
ItemPartNumber XIV, 141 p.
ReleaseDate 2012-12-05
UnitCount 1
Format Illustrated
EANs 9781137285928

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