M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors'

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M: Advertising

M: Advertising 2e was created with students' and professors' needs in mind. It explores the core principles that drive advertising, using a lively voice that goes beyond academic theory. The authors' goal was to present advertising as it is actually practiced and make the fundamentals accessible and relevant to the student's ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œreal life.ÃƒÂ¢Ã¢â€šÂ¬Ã…â€œ This approach truly transcends the conceptual and propels students into an exciting and practical dimension.
Students receive a cost - effective, easy to read, focused text complete with study resources to help them review for tests and apply chapter concepts.
Professors receive a text that contains all the pertinent information - yet in a more condensed format that is easier to cover by students.
McGraw-Hill Connect assignments are provided to utilise the power of the web, providing application of concepts for students and automatically grade materials to support instructors.

Country	USA
Author	Christian Arens
Binding	Kindle Edition
Edition	2
EISBN	9780077511074
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	480
PublicationDate	2014-02-21
Publisher	McGraw-Hill Higher Education
ReleaseDate	2014-02-21
Studio	McGraw-Hill Higher Education

M: Advertising