Managing Brand Equity: Capitalizing on the Value of a Brand Name
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Managing Brand Equity: Capitalizing on the Value of a Brand Name
Technical Specifications
You might also like
Building Strong Brands
Aaker on Branding: 20 Principles That Drive Success
Competitive Advantage: Creating and Sustaining Superior Performance
Bargaining for Advantage: Negotiation Strategies for Reasonable People
Brand Leadership: Building Assets In an Information Economy
Brand Relevance: Making Competitors Irrelevant
Good To Great And The Social Sectors: A Monograph to Accompany Good to Great
Brand Portfolio Strategy: Creating Relevance, Differentiation, Energy, Leverage, and Clarity
The Innovator's Dilemma: When New Technologies Cause Great Firms to Fail (Management of Innovation and Change)
The Brand Gap, Revised Edition (AIGA Design Press)