Managing Brand Equity: Capitalizing on the Value of a Brand Name
| Country | USA |
| Binding | Kindle Edition |
| EISBN | 9780743203784 |
| Format | Kindle eBook |
| Label | Free Press |
| Manufacturer | Free Press |
| NumberOfPages | 368 |
| PublicationDate | 2009-09-23 |
| Publisher | Free Press |
| ReleaseDate | 2009-09-29 |
| Studio | Free Press |