Managing Content Marketing: The Real-World Guide for Creating

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Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

Letâ€™s face itâ€¦content marketing is all the rage. Brands
around the world are spending (on average) over 25%
of their total marketing budget on content marketing.
There have been countless books and resources that have covered all aspects of content marketing
â€¦from the why to the what to the whereâ€¦but oddly enough, rarely the how. Not until now that
is. Managing Content Marketing shows you, in detail, how to manage content marketing within
your organization. Whether you come from a small company or multi-billion dollar brand, this
book will give you the ammunition and the ideas to develop a storytelling process that will create
passionate subscribers to your brand.
World-renowned content marketing experts Robert Rose and Joe Pulizzi have teamed up to help
marketing pros and business owners develop a content marketing plan that goes beyond theories,
and explains it in a way that can actually be implemented.
Youâ€™ll Learn How To:
- Build the Business Case for Content Marketing
- Develop a Content Marketing Strategy that Works for Your Business
- Tell a Consistent Story that Engages Your Customers
- Determine the Right Marketing Channels to Implement
- Create an Internal and External Workfl ow for Content Marketing
- Measure Content Marketing and Communicate Results to Internal Stakeholders

Country	USA
Author	Robert Rose
Binding	Kindle Edition
Edition	1
EISBN	9780983330707
Format	Kindle eBook
Label	CMI Books
Manufacturer	CMI Books
NumberOfPages	183
PublicationDate	2011-10-10
Publisher	CMI Books
ReleaseDate	2011-10-10
Studio	CMI Books

Managing Content Marketing: The Real-World Guide for Creating Passionate Subscribers to Your Brand

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