Grewal/Levy Marketing was designed for todayÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s changing student population. It has a strong emphasis on experiential learning and focuses on the value that

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Marketing

Grewal/Levy Marketing was designed for todayÃƒÂ¢Ã¢â€šÂ¬Ã¢â€žÂ¢s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect for Marketing, and provides professors with updated tools every month through the monthly newsletter. With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influencers, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Country	USA
Author	Dhruv Grewal
Binding	Kindle Edition
Edition	5
EISBN	9781259304910
Format	Kindle eBook
Label	McGraw-Hill Higher Education
Manufacturer	McGraw-Hill Higher Education
NumberOfPages	736
PublicationDate	2015-01-23
Publisher	McGraw-Hill Higher Education
ReleaseDate	2015-01-23
Studio	McGraw-Hill Higher Education

Marketing