Marketing of High-Technology Products and Innovations
Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Marketing of High-Technology Products and Innovations
For undergraduate and graduate courses on marketing high-tech products.
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Provide Your Students with the Vital Information They Need to Successfully Market High-tech ProductsÂ
Marketing of High-Technology Products and Innovations  is the only text on the market that focuses on the unique marketing challenges that surround high-tech products and service.
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The Third Edition retains all the same concepts and materials of previous editions and includes comprehensive coverage of the latest academic research and leading-edge business practices.Â
Technical Specifications
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