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Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

Condition: USED (All books are in used condition)

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Mobile Magic: The Saatchi and Saatchi Guide to Mobile Marketing and Design

A real-world guide to mobile marketing from the head of digital initiatives at Saatchi & Saatchi worldwide
The future of marketing is mobile, with seventy-five percent of the world's population having access to a mobile phone and the average American spending 82 minutes per day using her phone for activities other than talking. To traditional marketers unfamiliar with the special challenges of mobile marketing, this territory feels complicated and even frightening. Mobile Magic provides a bird's-eye view of the process of creating great mobile marketing from one of the world's most experienced and successful practitioners.
Country USA
Brand Wiley
Manufacturer Wiley
Binding Hardcover
UnitCount 1
EANs 9781118828427
ReleaseDate 0000-00-00

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