Ogilvy on Advertising
Gain a lifetime of experience from the inventor of test marketing and coupon sampling -- Claude C. Hopkins. Here, you'll get two landmark works in one, and discover his fixed principles and basic fundamentals that still prevail today.
| Country | USA | 
| Author | Claude Hopkins | 
| Binding | Kindle Edition | 
| EAN | 9780071784801 | 
| Edition | 1 | 
| EISBN | 9780071784801 | 
| Format | Kindle eBook | 
| ISBN | 0071784802 | 
| Label | McGraw-Hill Education | 
| Manufacturer | McGraw-Hill Education | 
| NumberOfPages | 335 | 
| PublicationDate | 1966-02-01 | 
| Publisher | McGraw-Hill Education | 
| ReleaseDate | 1966-02-01 | 
| Studio | McGraw-Hill Education |