Services Marketing, 6th edition
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Services Marketing, 6th edition
Services Marketing, 6/e, recognizes that services present special challenges that must be identified and addressed in real circumstances. The heart of the book's content is to develop strong customer relationships through quality service. The book also focuses on knowledge needed to implement service strategies for competitive advantage across industries. Hence, frameworks for customer-focused management, and strategies for increasing customer satisfaction and retention through service are included in the sixth edition.
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