Services Marketing: People, Technology, Strategy
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Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
Services Marketing: People, Technology, Strategy
The fundamentals of services marketing presented in a strategic marketing framework.
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Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
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The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
Technical Specifications
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