Health Care Marketing: Tools And Techniques
The fundamentals of services marketing presented in a strategic marketing framework.
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Organized around a strategic marketing framework Services Marketing guides readers into the consumer and competitive environments in services marketing.
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The marketing framework has been restructured for this edition to reflect what is happening in services marketing today.
| Country | USA |
| Brand | Pearson |
| Manufacturer | Pearson College Div |
| Binding | Hardcover |
| EANs | 9780136107217 |
| ReleaseDate | 0000-00-00 |