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Business & Money

Marketing & Sales

Social Media: How to Engage, Share, and Connect

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Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Social Media: How to Engage, Share, and Connect

Updated to reflect the latest technological innovationsâ€”and challengesâ€”Social Media: How to Engage, Share, and Connect will help readers understand and successfully use todayâ€™s social media tools. Luttrellâ€™s text offers:

â€“ a thorough history of social media and pioneers of the field;
â€“ chapters on specific subjects such as photo-sharing, video, crisis communication, ethics, and â€œsticky social,â€ among others;
â€“ discussions on appropriate use of social media in public relations, where the profession stands today and where it is headed in the future; and
â€“ real-world examples of successful social media campaigns.

This book will become your go-to reference guide for all things social media-related as it applies to public relations and the everyday duties of PR professionals
Country USA
Brand Rowman & Littlefield Publishers
Manufacturer Rowman & Littlefield Publishers
Binding Paperback
ItemPartNumber 66 Illustrations, black and white
ReleaseDate 2018-08-01
UnitCount 1
EANs 9781538110799

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