The Art & Science Of Internet Car Sales: Understanding How To Communicate And Sell New & Used Cars & Trucks In The New Electronic Marketplace

"Everything you always wanted to know about Internet car sales - but didn't know where to ask."  This book came about when a friend in the biz remarked that, as rapidly as our industry changes, there is real need for a workable common sense electronic Internet car sales best practices playbook that can be updated and modified when needed and as needed.  And so this book was born.  Content is reviewed and, if necessary, revised, updated and/or expanded at minimum one time each year.  Current (7th) edition uploaded to paperback and Kindle January 2018.