The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
Product ID: 0742555518
Condition: USED (All books in used condition)
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Product Description
Condition - Very Good
The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
The Brains Behind Great Ad Campaigns: Creative Collaboration between Copywriters and Art Directors
- Used Book in Good Condition
Catch an inside look at the advertising creative process. Discover how teams collaborate at major agencies to create unforgettable campaigns like the Budweiser 'Clydesdale and Dalmatian' spots, the 'PEDIGREE' Adoption Drive' program, or the breakthrough UPS 'Whiteboard' campaign.
Technical Specifications
Country
USA
Brand
Rowman & Littlefield Publishers
Manufacturer
Rowman & Littlefield Publishers
Binding
Paperback
ItemPartNumber
illustrations
Model
illustrations
ReleaseDate
2009-07-16T00:00:01Z
UnitCount
1
EANs
9780742555518
