The CMO Manifesto: A 100-Day Action Plan for Marketing Change

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The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents

The CMO Manifesto â€“ A 100-Day Action Plan for Marketing Change Agents is the essential guidebook for marketing executives who have been chartered to disrupt the status quo and become leaders of positive change at their companies. Based on research with successful CMOs from leading firms such as Anhueser-Busch, Fidelity, GE, General Mills and Proctor & Gamble, the book combines stories, insights and tools to help marketing executives maximize the impact of their critical first 100 days. Through 12 practical steps, The CMO Manifesto provides a clear, actionable roadmap of activities essential to the success of any marketing executive. Take the lead. Make an impact. Create change.

Country	USA
Author	John Ellett
Binding	Kindle Edition
EISBN	9781623452322
Format	Kindle eBook
IsAdultProduct
Label	CreateSpace Independent Publishing Platform
Manufacturer	CreateSpace Independent Publishing Platform
NumberOfPages	218
PublicationDate	2012-11-07
Publisher	CreateSpace Independent Publishing Platform
ReleaseDate	2012-11-07
Studio	CreateSpace Independent Publishing Platform

The CMO Manifesto: A 100-Day Action Plan for Marketing Change Agents