The Complete App Store Optimization Handbook

App Store Optimization. It sounds both mystical and deeply technical, doesn’t it? In truth, App Store Optimization, or ASO, is deeply related to Search Engine Optimization (SEO), and both are very simple to perform, once you learn the basics. Think of this eBook as providing you with the basics, plus some.

You’ll learn exactly what ASO is and isn’t, while also learning the factors that go into ASO. We’ll talk about some excellent strategies to learn to make the most of your ASO techniques, and also learn about the differences in ASO between Google and Apple.

In later chapters, you’ll learn some commonly overlooked components of ASO, and then we’ll dive into the tools and formulas you should be incorporating into your ASO strategy. We’ll talk about how you should name your app and choose your keywords, give you a great technique to use in formulating your screenshots, and then look at ways to ensure you get high quality reviews of your app on the App Store or Google Play Store.

Think of this book as your own personal Bible to maximizing your App Store Optimization, a guide to help you navigate the strategies and techniques that make your app rank higher and look more appealing to potential users.