The Facebook Effect: The Inside Story of the Company That Is

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The Facebook Effect: The Inside Story of the Company That Is Connecting the World
- Deep analysis of how Facebook started as a social network.
The exclusive inside story of Facebook and how it has revolutionized the way the world uses the Internet. â€œA fantastic book, filled with great reporting and colorful narrativeâ€ (Walter Isaacson).

In little more than half a decade, Facebook has gone from a dorm-room novelty to a company with 500 million users. It is one of the fastest growing companies in history, an essential part of the social life not only of teenagers but hundreds of millions of adults worldwide. As Facebook spreads around the globe, it creates surprising effectsâ€”even becoming instrumental in political protests from Colombia to Iran.

Veteran technology reporter David Kirkpatrick had the full cooperation of Facebookâ€™s key executives in researching this fascinating history of the company and its impact on our lives. Kirkpatrick tells us how Facebook was created, why it has flourished, and where it is going next. He chronicles its successes and missteps, and gives readers the most complete assessment anywhere of founder and CEO Mark Zuckerberg, the central figure in the companyâ€™s remarkable ascent. This is the Facebook story that can be found nowhere else.

How did a nineteen-year-old Harvard student create a company that has transformed the Internet and how did he grow it to its current enormous size? Kirkpatrick shows how Zuckerberg steadfastly refused to compromise his vision, insistently focusing on growth over profits and preaching that Facebook must dominate (his word) communication on the Internet. In the process, he and a small group of key executives have created a company that has changed social life in the United States and elsewhere, a company that has become a ubiquitous presence in marketing, altering politics, business, and even our sense of our own identity. This is the Facebook Effect.
Country USA
Brand Simon & Schuster
Manufacturer Simon & Schuster
Binding Paperback
ItemPartNumber Illustrated
ReleaseDate 2011-02-01
UnitCount 1
EANs 9781439102121

Country	USA
Brand	Simon & Schuster
Manufacturer	Simon & Schuster
Binding	Paperback
ItemPartNumber	Illustrated
ReleaseDate	2011-02-01
UnitCount	1
EANs	9781439102121

The Facebook Effect: The Inside Story of the Company That Is Connecting the World

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