The Little Black Book of PR: Mastering Public Relations in a

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The Little Black Book of PR: Mastering Public Relations in a Changing World

â€œA must-read for aspiring and ambitious communications professionals around the worldâ€

Bart De Vries, President, IPRA

â€œIf you are a CEO or work in marketing and communications, this book is a must-read.â€

Jamal Al Mawed, Rolls-Royce Motor Cars Limited, UAE

"'The Little Black Book of PR' is a great balance of breadth and depth. Being comprehensive and insightful by turn, I recommend it not just for anyone in PR but anyone involved in any form of organisational communication.â€

Muhammad Karim, TRT World, Turkey

â€œOften the sign of great PR is when it goes unnoticed. In between the covers of this â€˜Little Black Bookâ€™ youâ€™ll find the strategic communications thoughts and practical PR advice from some of the industryâ€™s most experienced, top operators â€“ and for those hoping to excel in PR, this should not go unnoticed.â€

Andrew Widger, Pfizer, UK

â€œCompelling, engaging, and brimming with insights by some of the worldâ€™s brightest and most experienced PR professionals, it will take you on a journey to new PR horizons and introduce you to ideas that can help you and your clients be even more successful in a world of constant change.â€

Irina Pashina , SAP SE, Germany

About the Little Black Book of PR:

The Little Black Book of PR, gathers the views of a selection of international industry experts and thought-leaders from the field - each of whom share their hands-on insight in stand-alone chapters on key areas.

Whether you are an industry professional, academic, entrepreneur, business owner, or student at any stage of your career: then this book will get you up to speed with whatâ€™s going on in the field right now â€“ with a series of no-nonsense facts, stats, explanations, case-studies, and frameworks.

Contributors:

Mary Jo Jacobi: An Introduction

Professor Jonathan A.J Wilson PhD: Psychoanalytical and Brand-Driven PR Strategies for a Connected World

Tomas Jensen: Communications in Heterogeneous Markets

Andre Manning: Measurement and Accountability: Be a Master of Metrics

Thierry Nicolet: Global PR Processes, Tracking, Measurement and Reporting â€“ An Insights into What is Common Sense and Works

Donald Steel: Crisis Communications, Social Media and Snake Oil Salesman

Piers Schreiber: Reputation Management in an Age of Cybercrime

Patrick Jephson LVO: When the Boss is the Brand

Alex Malouf: Practicing Communications in an Emerging Market â€“ Lessons From the Gulf

Hubert Grealish: The New Rules of Social Entrepreneurship

Sietse Bakker: Events for PR and PR for Events in an Increasingly Virtual Reality
Country USA
Manufacturer P World (www.thepworld.com)
Binding Kindle Edition
ReleaseDate 2016-09-25
Format Kindle eBook

Country	USA
Manufacturer	P World (www.thepworld.com)
Binding	Kindle Edition
ReleaseDate	2016-09-25
Format	Kindle eBook

The Little Black Book of PR: Mastering Public Relations in a Changing World

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