The Marketing Plan Handbook
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The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.
The Marketing Plan Handbook
A step-by-step guide to creating a customized marketing plan.
The Marketing Plan Handbook is the only planning handbook to guide readers, step-by-step, through the complete development of a realistic, customized marketing plan.
The fourth edition includes dozens of new examples, a new conceptual model, and current coverage of the latest developments found in marketing today.
Technical Specifications
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