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Think Outside the Inbox: The B2B Marketing Automation Guide

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Think Outside the Inbox: The B2B Marketing Automation Guide

Marketing automation has been called the most transformative advancement in sales and marketing since the advent of CRM. Never before have sales and marketing professionals had so much insight into prospects' interests, behaviors, and buying intentions. Many people think of email marketing, and the inbox, as an effective part of online lead generation and nurturing, and it is. But marketing automation provides a complete solution, with the inbox as just one piece of the toolkit. Learn about marketing automation and how it can benefit your business today.

Country	USA
Binding	Kindle Edition
Format	Kindle eBook
Label	Leigh Walker Books
Manufacturer	Leigh Walker Books
NumberOfPages	160
PublicationDate	2010-04-01
Publisher	Leigh Walker Books
ReleaseDate	2010-04-01
Studio	Leigh Walker Books

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