Trademark Valuation: A Tool for Brand Management
Product ID: 1118245261
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Trademark Valuation: A Tool for Brand Management
A practical and useful resource for valuing trademarks
The Second Edition of Trademark Valuation is afresh presentation of basic valuation principles, together withimportant recent changes in worldwide financial reportingregulations and an update on the current worldwide legal conditionsand litigation situation as they relate to trademarks.
A new section discussing issues surrounding valuation ofcounterfeits and the economic effects of trademark counterfeitingis included in this informative Second Edition.
- Considers methods to determine the real value of your trademarkand exploit its full potential
- Offers dozens of case studies that illustrate how to applyvaluation methods and strategies to real-world situations
- Communicates complex legal and financial concepts, terms,principles, and practices in plain English
- Discusses GATT, NAFTA, emerging markets, and otherinternational trademark considerations
Technical Specifications
Country
USA
Binding
Hardcover
EAN
9781118245262
Edition
2
IsAdultProduct
ISBN
1118245261
IsEligibleForTradeIn
1
Label
Wiley
Manufacturer
Wiley
NumberOfItems
1
NumberOfPages
368
PublicationDate
2013-11-25
Publisher
Wiley
Studio
Wiley
