Understanding Digital Marketing: Marketing Strategies for

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Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

Forrester Research has predicted that in 2016, $77 billion will be spent on interactive marketing. This equals the amount that is spent on television advertising today, so it is increasingly important to know how to effectively use digital marketing.

Understanding Digital Marketing looks at the world of digital marketing: how it got started, how it got to where it is today and where the thought leaders in the industry believe it is headed in the future. This compelling new edition demonstrates in a practical and comprehensive way, how to harness the power of digital media and use it to achieve the utmost success in business.

The authors deal with every key topic in detail, including:
- search marketing
- social media
- mobile marketing
- affiliate marketing
- e-mail marketing
- customer engagement

This book will help readers to:
- choose online marketing channels to get their products and services to market
- understand the origins of digital marketing and the trends that are shaping its future
- achieve the competitive edge to keep them ahead

Including new case studies that reflect the changed marketplace, Understanding Digital Marketing provides readers with the tools to utilize the power of the internet to take their businesses wherever they want them to go.
Country USA
Brand Kogan Page
Manufacturer Kogan Page
Binding Paperback
ItemPartNumber 9780749464271
Model 1331425594 Bindehut
UnitCount 1
Format Download: Adobe Reader
EANs 9780749464271
ReleaseDate 0000-00-00

Country	USA
Brand	Kogan Page
Manufacturer	Kogan Page
Binding	Paperback
ItemPartNumber	9780749464271
Model	1331425594 Bindehut
UnitCount	1
Format	Download: Adobe Reader
EANs	9780749464271
ReleaseDate	0000-00-00

Understanding Digital Marketing: Marketing Strategies for Engaging the Digital Generation

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