You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success
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You Are a Brand!: In Person and Online, How Smart People Brand Themselves For Business Success
"An excellent and welcome addition to the all-too-small library on the subject."—Tom Peters, author of In Search of Excellence
Stealing strategies directly from the playbook of Madison Avenue, advertising guru Catherine Kaputa serves as your personal branding coach. By the author of Breakthrough Branding.
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