The Jobs To Be Done Playbook: Align Your Markets, Organization, and Strategy Around Customer Needs

Mindmasters: The Data-Driven Science of Predicting and Changing Human Behavior

Rethinking Users: The Design Guide to User Ecosystem Thinking

People Buy You: The Real Secret to what Matters Most in Business

The New Marketing: How to Win in the Digital Age

The Effortless Experience: Conquering the New Battleground for Customer Loyalty

The Edward Bernays Reader: From Propaganda to the Engineering of Consent

Invisible Influence: The Hidden Forces that Shape Behavior

Good Services: How to Design Services that Work

Gap Selling: Getting the Customer to Yes: How Problem-Centric Selling Increases Sales by Changing Everything You Know About Relationships, Overcoming Objections, Closing and Price