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Consumer Behavior

Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our Decisions: Based on the Book by Dan Ariely (Smart Summaries)
Summary and Analysis of Predictably Irrational: The Hidden Forces That Shape Our Decisions: Based on the Book by Dan Ariely (Smart Summaries)
R 1,082
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
The Challenger Customer: Selling to the Hidden Influencer Who Can Multiply Your Results
Out of Stock
The Transformation Economy: Guiding Customers to Achieve Their Aspirations
The Transformation Economy: Guiding Customers to Achieve Their Aspirations
R 1,555
Oversubscribed: How To Get People Lining Up To Do Business With You
Oversubscribed: How To Get People Lining Up To Do Business With You
R 1,526
The Friction Economy: Why Easy Changes Everything—and Why the Hard Way Sometimes Wins
The Friction Economy: Why Easy Changes Everything—and Why the Hard Way Sometimes Wins
R 1,324
The Opposite of Spoiled: Raising Kids Who Are Grounded, Generous, and Smart About Money ― A NYT Bestselling Parenting Guide on Financial Literacy
The Opposite of Spoiled: Raising Kids Who Are Grounded, Generous, and Smart About Money ― A NYT Bestselling Parenting Guide on Financial Literacy
R 1,311
Buyology: Truth and Lies About Why We Buy
Buyology: Truth and Lies About Why We Buy
R 1,320
The Tipping Point: How Little Things Can Make a Big Difference
The Tipping Point: How Little Things Can Make a Big Difference
R 1,504
The 22 Immutable Laws of Branding
The 22 Immutable Laws of Branding
R 1,364
Spent: Sex, Evolution, and Consumer Behavior
Spent: Sex, Evolution, and Consumer Behavior
Out of Stock