Never Split the Difference: Negotiating As If Your Life Depended On It―Unlock Your Persuasion Potential in Professional and Personal Life

Inspired: How to Create Tech Products Customers Love

The Illusion of Choice: 16 ½ psychological biases that influence what we buy

Crossing the Chasm, 3rd Edition: The Updated Version of the Insightful Guide on Bringing Cutting-Edge Products to the Mainstream (Collins Business Essentials)

Freakonomics Revised and Expanded Edition: A Rogue Economist Explores the Hidden Side of Everything―A Groundbreaking Exploration of Hidden Incentives, Behavioral Economics, and Unconventional Wisdom

Revenge of the Tipping Point: Overstories, Superspreaders, and the Rise of Social Engineering

How Brands Grow: What Marketers Don't Know

Continuous Discovery Habits: Discover Products that Create Customer Value and Business Value

Built to Last: Successful Habits of Visionary Companies

Context Engineering for Multi-Agent Systems: Move beyond prompting to build a Context Engine, a transparent architecture of context and reasoning