Cengage Learning
Marketing Management (MindTap Course List)
R 1,668
Portfolio Penguin
This is Marketing: You Can’t Be Seen Until You Learn To See
R 716
Wiley
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
R 1,196
Business
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – A Silicon Valley Guide to Category Design for Building Legendary Companies
R 1,078
Wiley
Monetizing Innovation: How Smart Companies Design the Product Around the Price
R 1,138
Wiley
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
R 1,318
Simon & Schuster
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
R 445
Harper Business
The Cold Start Problem: How to Start and Scale Network Effects
R 784
O'Reilly Media
Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After
R 1,877
Business
Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
R 841