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R 1,639
Marketing Management (MindTap Course List)
R 673
This is Marketing: You Can’t Be Seen Until You Learn To See
R 1,160
The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback
R 1,042
Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – A Silicon Valley Guide to Category Design for Building Legendary Companies
R 1,101
Monetizing Innovation: How Smart Companies Design the Product Around the Price
R 1,285
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
R 398
Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond
R 743
The Cold Start Problem: How to Start and Scale Network Effects
R 1,851
Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After
R 801
Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth
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