Marketing Management (MindTap Course List)

This is Marketing: You Can’t Be Seen Until You Learn To See

The Lean Product Playbook: How to Innovate with Minimum Viable Products and Rapid Customer Feedback

Play Bigger: How Pirates, Dreamers, and Innovators Create and Dominate Markets – A Silicon Valley Guide to Category Design for Building Legendary Companies

Monetizing Innovation: How Smart Companies Design the Product Around the Price

The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

Why We Buy: The Science of Shopping--Updated and Revised for the Internet, the Global Consumer, and Beyond

The Cold Start Problem: How to Start and Scale Network Effects

Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After

Competing Against Luck: The Story of Innovation and Customer Choice – Christensen's Jobs Theory for Startups and Business Growth