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The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters
R 522
The Adweek Copywriting Handbook: The Ultimate Guide to Writing Powerful Advertising and Marketing Copy from One of America's Top Copywriters

The 22 Immutable Laws of Branding
R 408
The 22 Immutable Laws of Branding

Monetizing Innovation: How Smart Companies Design the Product Around the Price
R 744
Monetizing Innovation: How Smart Companies Design the Product Around the Price

Good to Great and the Social Sectors: A Monograph to Accompany Good to Great (Good to Great, 3)
R 419
Good to Great and the Social Sectors: A Monograph to Accompany Good to Great (Good to Great, 3)

Diffusion of Innovations, 5th Edition
R 435
Diffusion of Innovations, 5th Edition

Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After
R 1,320
Product Management in Practice: A Practical, Tactical Guide for Your First Day and Every Day After

How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands
R 1,579
How Brands Grow 2 Revised Edition: Including Emerging Markets, Services, Durables, B2B and Luxury Brands

Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation
R 464
Change by Design, Revised and Updated: How Design Thinking Transforms Organizations and Inspires Innovation

Marketing Management (MindTap Course List)
R 2,521
Marketing Management (MindTap Course List)

All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All
R 428
All Marketers are Liars: The Underground Classic That Explains How Marketing Really Works--and Why Authenticity Is the Best Marketing of All

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