Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Product ID: B0026REB8C Condition: USED (All books in used condition)

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Product Description

Condition - Very Good

The item shows wear from consistent use but remains in good condition. It may arrive with damaged packaging or be repackaged.

Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders

Technical Specifications

Country
USA
Author
Adam Morgan
Binding
Kindle Edition
Edition
2
EISBN
9780470409954
Format
Kindle eBook
Label
Wiley
Manufacturer
Wiley
NumberOfPages
364
PublicationDate
2009-04-03
Publisher
Wiley
ReleaseDate
2009-04-03
Studio
Wiley