Eating the Big Fish: How Challenger Brands Can Compete Against Brand Leaders
| Country | USA | 
| Author | Adam Morgan | 
| Binding | Kindle Edition | 
| Edition | 1 | 
| EISBN | 9780470668788 | 
| Format | Kindle eBook | 
| Label | Wiley | 
| Manufacturer | Wiley | 
| NumberOfPages | 348 | 
| PublicationDate | 2011-05-12 | 
| Publisher | Wiley | 
| ReleaseDate | 2011-05-12 | 
| Studio | Wiley |