Meaningful: The Story of Ideas That Fly

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Meaningful: The Story of Ideas That Fly

"The most important book for your boss to read this year.
Buy it, share it, make it real.â€
â€”SETH GODIN

"Empathy, relevance, and affinityâ€”three great concepts to help you make a dent in the universe. Jiwa explains a whole new way to innovate and change the world.â€
â€”GUY KAWASAKI

"As marketers our future value and success relies on using our customers as our compass. Through inspiring case studies, learn about the Innovation Trifecta and how affinity that is earned, rather than attention that is bought can power your business growth. Bernadette digs deep to explain why brands that give a damn make a difference and win in terms of profits, people and the planet."
â€”LEE TONITTOâ€”CEO, AUSTRALIAN MARKETING INSTITUTE

â€œThis book and the Story Strategy Blueprint are invaluable for anyone who wants to disrupt their industry and to know and genuinely matter to their customers.
Bernadette's unique views and teachings will give you the most important, empathetic tools to know the consumer and be a successful. â€œ
â€”ANTONIO ZEA, Global Director, Football Footwear, UNDER ARMOUR

"A must read for any entrepreneur or marketer. Itâ€™s full of lots of â€œahaâ€ moments with a concrete tool that you can implement immediately. This book should be added to every marketerâ€™s toolkit!"
â€”DIANE DIAZ, Instructor Digital Storytelling & Branding, FULL SAIL UNIVERSITY

Listed as one of Inc Magazine's Top Business Books of 2015.

Our new digital landscape has spawned an entrepreneurial culture and the belief that anyone with a laptop and an Internet connection has the power to change the worldâ€”to create an idea that flies. But for every groundbreaking business that started this way, a thousand others have stalled or failed. Why? Whatâ€™s the secret to success? What do Khan Academy, the GoPro camera, the Dyson vacuum cleaner and Kickstarter have in common?

After years of consulting with hundreds of innovators, creatives, entrepreneurs and business leaders to help them tell the stories of their ideas, I have discovered something: every business that flies starts not with the best idea, the biggest budget or better marketing, but with the story of someone who wants to do somethingâ€”and canâ€™t.

We donâ€™t change the world by starting with our brilliant ideas, our dreams; we change the world by helping others to live their dreams. The story of ideas that fly is the story of the people who embrace them, love them, adopt them, care about them and share them. Successful ideas are the ones that become meaningful to othersâ€”helping them to see whatâ€™s possible for them.

Our ideas fly when we show others their wings.

Country	USA
Author	Bernadette Jiwa
Binding	Kindle Edition
Format	Kindle eBook
IsAdultProduct
Label	Perceptive Press
Manufacturer	Perceptive Press
NumberOfPages	176
PublicationDate	2015-10-08
Publisher	Perceptive Press
ReleaseDate	2015-10-08
Studio	Perceptive Press

Meaningful: The Story of Ideas That Fly

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