The Sandler Rules: 49 Timeless Selling Principles and How to

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The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them

A Wall Street Journal bestseller

All prospects lie, all the time. Never ask for the order. Get an I.O.U. for everything you do. Don t spill your candy in the lobby.

Until now, these unique rules (and 45 more) were given out only to Sandler Training clients in special seminars and private coaching. After three decades of proven success, the secrets are out in The Sandler Rules. And when salespeople know the rules, they get results.

Early in his sales career, David Sandler observed that some salespeople work hard and struggle for every deal, while others consistently, and almost effortlessly, uncover new opportunities and close sales. Why is it, he wondered, that two salespeople selling the same product in the same market can have such different results?

Are great salespeople born with a special gift--perhaps the right personality? Were they better educated? Did they have more experience? Were they just lucky to find themselves in the right places at the right times with the right people? No, they simply understood human relationships.

Using Eric Berne's Transactional Analysis, Sandler devised a selling system and distilled forty-nine unforgettable rules that are frank, sometimes fun, and always easy to put to use. Sandler Training CEO David Mattson, coauthor of Five Minutes with VITO, delivers this fresh and often funny guidebook, filled with real-world tactics for successful prospecting, qualifying, deal-making, closing, and referral generation.

In the first week of release, the Amazon ranking of The Sandler Rules shot to:

#1 in the Sales and Selling category
#2 in Hot New Releases--business books
#3 in business books
#23 worldwide!

Country	USA
Binding	Kindle Edition
EISBN	9780982255483
Format	Kindle eBook
Label	Pegasus Media World
Manufacturer	Pegasus Media World
NumberOfPages	209
PublicationDate	2010-01-11
Publisher	Pegasus Media World
ReleaseDate	2010-01-11
Studio	Pegasus Media World

The Sandler Rules: 49 Timeless Selling Principles and How to Apply Them

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