Asking Questions The Sandler Way

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Asking Questions The Sandler Way

Garridoâ€™s breakthrough book for salespeople shows how to get both buyer and seller to the right solution, faster, more efficiently, and with less stress â€“ by asking the right questions, in the right way, at the right time, for the right reason.

When does the sales process really begin? Some say that sales starts at the very first â€œhello.â€ Everything before that first critical opening word, these people say, is marketing; everything after that is sales. Others say that the real work of sales doesnâ€™t begin till the prospect first says, â€œNo.â€ â€œOtherwise,â€ they insist, â€œitâ€™s just order-taking.â€
Antonio Garridoâ€™s ASKING QUESTIONS THE SANDLER WAY rejects both of those answers. It holds that selling begins when you start asking good questions.
Most salespeople have a fairly blunt and unsophisticated sales strategy that doesnâ€™t rely all that much on thoughtful questioning. This book is about asking the right questions, so that both the seller and the buyer discover the right solution as efficiently and as effectively as possibleâ€”even if they discover that the right solution right now is for the prospect to buy from the competition. Although that may be an unconventional selling standard, itâ€™s a powerful and extremely effective one.
This book is about not looking, sounding, or thinking like the average salesperson. Itâ€™s about keeping barriers down and communication lines open. Itâ€™s about getting to the right solution, faster, more efficiently, and with less stress. Itâ€™s about asking the right questions, in the right way, at the right time, for the right reason. Itâ€™s about asking questions the Sandler way.

Country	USA
Author	Antonio Garrido
Binding	Kindle Edition
EISBN	9780692882542
Format	Kindle eBook
IsAdultProduct
Label	Sandler Training
Manufacturer	Sandler Training
NumberOfPages	208
PublicationDate	2017-07-16
Publisher	Sandler Training
ReleaseDate	2017-07-16
Studio	Sandler Training

Asking Questions The Sandler Way

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