Essentials of Marketing Research

Condition - Very Good
The item shows wear from consistent use, but it remains in good condition and functions properly. Item may arrive with damaged packaging or be repackaged. It may be marked, have identifying markings on it, or have minor cosmetic damage. It may also be missing some parts/accessories or bundled items.

Essentials of Marketing Research

ESSENTIALS OF MARKETING RESEARCH, 6E, provides a concise, yet complete guide to the design, execution, analysis, and reporting of marketing research to support smart business decisions. Covering essential principles and techniques in a streamlined, engaging way, the text equips students with the core knowledge and skills needed to manage marketing research effectively. This proven text provides valuable business context while introducing both traditional research methods, such as designing questionnaires, and the latest technological advances, including current data collection devices, basic data analysis tools, practical approaches to data analytics, and the impact of social media and artifactual online data. Designed specifically for instructors who prefer a concise introduction to marketing research topics, the Sixth Edition of this trusted text features updates based on recent trends and technology, including an increased emphasis on ethical and international issues, reflecting their growing importance in modern marketing research.
Important Notice: Media content referenced within the product description or the product text may not be available in the ebook version.

Country	USA
Binding	Kindle Edition
Edition	006
EISBN	9781305688094
Format	Kindle eBook
Label	Cengage Learning
Manufacturer	Cengage Learning
NumberOfPages	480
PublicationDate	2015-04-01
Publisher	Cengage Learning
ReleaseDate	2015-04-01
Studio	Cengage Learning

Essentials of Marketing Research

You might also like...