OBD: Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business
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OBD: Obsessive Branding Disorder : The Business of Illusion and the Illusion of Business
From the fertile crescent of branding (Cincinnati) to the laboratories of sensory specialists (musicologists, and “nosesâ€), Lucas Conley investigates the phenomenon of rampant commercialism (often backed by little substance), offering an illuminating portrait of an age of obsession.
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